Mobile Apps are masively influential in retail sales and influencing buying decisions.

China’s Single Day on Nov 11, 2015 was the single largest online retail day in history. Alibaba alone saw sales of over $14.3 billion that day.

This is 5 times the amount of money during cyber Monday in the USA.

The most surprising figure however was that 71% of Alibaba’s $14.3 billion came from mobile devices.

And it is not just giants like Alibaba, small businesses and marketers are experiencing the exact same trend.

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