6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?...

What we learned at ThinkContent

We’ve been to the ThinkContent conference in London, but this was BuzzSumo’s first time to join the standing room only crowd for NewsCred’s signature event in Manhattan. I was unsure of what to expect from a one-day meet-up, but the conference delivered multiple...

5 Marketing Tips That SEOs Can Learn From PPC Managers

In the digital marketing world, there are two huge marketing endeavors: Pay-per-click marketing and search engine optimization. Which do you focus on? These related (yet obviously different) marketing segments often butt heads. We’ve all seen this happen before with...

Episode 147: The 4 Pillars of Advertising on Google

If you’re advertising on Facebook but not on Google, you’re missing out on a huge opportunity. (Especially if you run a product-based business.) After all, if someone sees a product they like, what’s the first thing they’re going to do? (Hint: Google it.) Join the...